Description
Three color 5″ x 14″ ad for their Lotion Deodorant. The ad has a series of drawings that show a man working out with dumbells and the caption “Feel Athletic…”, a man running for the train with the caption “Look Athletic…” and sitting at his desk at the office with everyone leaning away from him with the caption “But don’t have Athletic Aroma”. The ad warns that “No soap stops it long! Be SURE – with this LOTION deodorant”. The text describes how it works and mentions a price of 39 cents and there is mention of their shaving cream at the bottom of the page.
Source: June 14, 1948 Life magazine.
