Description
Full color 9 3/4″ x 13 3/4″ ad that is for Ballantine Beer. This ad has a picture showing several couples standing together in the basement of one of their houses as they linger around a curved bar that has many more Ballantine Beers on it, and around it, then should be. The ad headline says that “Ballantine Beer watches your belt-line…with fewer calories than any other leading beer” and, it just made me notice, the big red belt on the lady in the front. Then, the ad continues with “The beers of today are lower in calories than they used to be. There’s no starch in any beer…and not more than a negligible trace of sugar. But…if you’re counting up your calorie quota…you’ll be happy to know that Ballantine’s own laboratory analysis carried on over a period of years…amply substantiated by independent laboratory tests…shows that Ballantine has fewer calories than any other leading beer. It is brewed to the American taste and the American figure. Ballantine Beer is the product of 114 years of brewing experience. Brewed from nature’s finest barley malt and hops, it has the same full flavor and fine character that have made it one of America’s largest selling beers. Next time, ask the man for Ballantine – the low-calorie beer that watches your belt-line”.
Source: May 10, 1954 Life magazine.
