Description
Full color 9 1/2″ x 13″ ad for their Puerto Rican Rum. This ad wants you to think outside of the box, don’t just use Bacardi for drinks made with coke. The ad has a picture of a bottle of Bacardi next to a bottle of Quinine Water and a drink already made with the caption “Thank you, Mrs. Richardson, for running out of you-know-what”. The ad has a copy of a letter that this Mrs. Richardson supposedly sent that tells the story about how she and her husband ran out of gin and were unable to make their favorite gin and tonics. Desperation forced them to find something else and, lo and behold, rum and tonic was born. Now they are devoted drinkers of this new creation and want others to know of the untold possibilities of rum.
Source: June 18, 1965 Life magazine.
