Description
Full color 8″ x 11″ ad for Bacardi Puerto Rican Rum. Lined up in the are are a bottle of Ron Bacardi Superior Puerto Rican Rum and three glasses, one right after each other. One has a Canada Dry Club Soda bottle cap attached to it, the next one has a 7 Up bottle cap attached and the third one has a Pepsi bottle cap on it. The headline asks you to “Have a Bacardi party” and what are you going to say. They tell us that “It’s the easiest, mixingest party idea ever invented by the swinging crowd! All you need is Bacardi Rum. (It’s the mixable one because it’s light-bodied, smooth and dry.) Then get as many different mixers as possible and invite lots of people looking for fun! Send for your free Bacardi Party Kit and learn how easy (and delicious!) it is to use Bacardi light rum rather than gin or vodka. Bacardi dark rather than whiskey, Anejo rum rather than brandy or cognac, and Bacardi 151 for robust drinks and cookery. Have a ball!”.
Source: May 1970 Playboy.
