Description
Three color 9 1/2″ x 13 1/2″ ad for the Auto-Lite sta-ful Auto Batteries. This ad has a picture at the top of the page of a man dressed up in a black cowboy hat and wearing a black coat with a rifle poking up one side of him and a revolver poking up the other side and the text next to him says “Someday I want to meet Hopalong Cassidy! (Who am I…? See answer below)”. The headline of the ad claims that “Batteries also look alike, but Auto-Lite Sta-Ful needs water only 3 times a year!“. The text then tells us that “Every kid in America would like to meet the real Hopalong Cassidy…not just a look-alike. Nowadays even batteries have look-alikes, but the amazing Auto-Lite ‘Sta-Ful’ Battery needs water only 3 times a year in normal car use…and lasts longer too. So don’t be fooled by appearances. Make your next battery an Auto-Lite ‘Sta-Ful’. You were wrong about cowboys if you thought the man above was Hopalong Cassidy (William Boyd). Althouth Willis Claire, of New York City, is often confused with ‘Hoppy’ there are no family ties. And if you want to be right about batteries, see your nearby Auto-Lite Battery Dealer because ‘You’re Always Right With Auto-Lite‘“.
Source: September 22, 1952 Life magazine.
