Description
Black and white 9 1/2″ x 13 1/2″ ad for their Sophisticated Vodka which they claim is distilled “for people who enjoy other tastes”. The picture in the ad shows an attractive young lady wearing a bathing suit and a crown while a banner goes from her shoulder to her hip and proclaims her to be Miss Tomato Juice. She is standing behind a basket filled with ripe tomatoes and is holding up a glass that seems to be filled with tasty tomato juice and the headline claims that “Arrow Vodka is for people who’d rather drink tomato juice”. The text claims that there really are people who would rather taste what the drink is mixed with instead of the “hard liquor taste” that so many other vodkas provide. It claims that the spirit of Arrow “sneaks through the juice without changing the flavor”.
Source: February 20, 1970 Life magazine.
