Description
Full color 9 1/2″ x 13″ ad for their Arazephyr line of shirts. The ad has drawings of several colors in this ‘cool’ line of shirts along with ties and handkerchiefs. The ad headline says Thar she blows! (Right on through for coolness) as these clothes hang in front of a large fan. The text talks about the “thousands of tiny ‘windows’ which give the green light to every breeze that blows!”. It mentions the price on the collar shirts as being $3.65, ties as $1.50, ties at 55 cents and $3.65 for the short sleeve sports shirts and $3.95 for the long sleeve sports shirts.
Source: May 22, 1950 Life magazine.
