Description
Black and white 9 3/4″ x 13 1/2″ ad that is for The Modern One Class Fleet – Arnold Bernstein or the Red Star Lines. This ad has a headline that claims “More abundant shipboard life” over a view of the “S.S Pennland Entering New York Harbor”. The ad text headline claims it is “One Class Run-Of-The-Ship” and says that “From the wide sweep of the broad sunny unrestricted decks to the wide range of fine foods and wines on the menus…from the friendly, healthful deck sports in the bracing sea air to the gay camaraderie of the dance floor…your life aboard the one class Arnold Bernstein or Red Star Liners will truly be ‘more abundant’. But there is more than the complete modern facilities and fine service these ships have to offer. There is a friendly and informal atmosphere that is in tune with the modern American way of living. Without stilted formality everyone knows everyone else and the entire ship is one happy, friendly crowd. Join the seasoned travelers who know Transatlantic values…who know how much fun you can have on a voyage. Enjoy luxury at low cost! Sail the friendly way…’one class run-of-the-ship'”. The ad also contains five different pictures that show life on board. It shows the dining area saying “Food to match the astounding appetites that sea air and shipboard activities develop”. Then, it shows a large gathering of people sitting on board and says “This jolly crowd typifies the friendly, carefree time you’ll have on these democratic one class ships”. Then, we have “Dancing in the sun…and not far away you’ll find sun bathers, deck tennis and shuffle board enthusiasts”. Then, indoors we have “Cocktails by Arthur as famed on the North Atlantic as our carefully selected wines at extremely low prices”. Lastly, we see a car being transported on board the ship “As into your own garage, your car rolls aboard on an exclusive patented gangway. No hoisting, no crating, no straining. You can save enough money on transportation in Europe to pay for the shipping of your car”.
Source: March 1, 1937 Life magazine.
