Description
Black and white 9 3/4″ x 13 1/2″ ad for Armstrong Tires, the company who says that an “Ounce of Prevention” Can Save Your Life”. This ad shows a man squeezing rubber discs between the fingers of his fist in the pouring rain as the word “STOP” appears underneath. The top headline claims that “Armstrong’s Patented Safety Discs protect you against skids as no other tires can”. There is a set of four pictures in the lower left side, the two on the top indicate a normal tire situation and the two on the bottom indicate an Armstrong tire. The left picture on the top shows a normal tire and the picture on the right shows a male fist to indicate the lack of tread. The pictures on the bottom are an Armstrong tire and the man’s fist has rubber cleats between his fingers. The text claims that “On this page you find illustrative proof that Armstrong Tires give you unequaled skid protection! And, it’s a proven fact: skids cause 9 out of 10 tire failure accidents that so often end up in death! This skid protection is available in no other tire at any price! Yet! Armstrong Tires cost no more! Ask your Armstrong dealer about his new, easy payment plan.”.
Source: July 9, 1956 Life magazine.
