Description
Black and white 10″ x 14″ ad for their Safety Features along with their Popular Price. The top headline says “This ‘Ounce of Protection’ can save your life!” and refers to the Patented Safety Discs that go between each rib to, according to the claim, guard against 9 out of 10 Tire Failure Accidents. A side picture shows how these discs prevent the treads from squeezing together and causing a skid. The headline in the middle of the page says “Now! For the first time in a Premium Tire at a Popular Price!”. The text talks more about these Miracle Tires and mentions they were “Unconditionally Guaranteed for 18 Months”.
Source: February 22, 1954 Life magazine.
