Description
Black and white 4 3/4″ x 7 3/4″ ad for their Jitterbug Lures. The ad calls it the “World’s Best Hooker – Spinning or Casting” and has two pictures of fishermen who seem to have had phenomenal success using this lure. They call it a “Sure Lure – Day or Night” and the ad has pictures that show the two sizes available. The Casting Size, which weighs 5/8 oz, has a price of $1.25 and the Spinning and Light Tackle Size, which has a weight of 1/4 oz was $1.25 with a 1 1/4 oz Musky Size for $2.00 and a 3/8 oz Peanut Size for $1.25.
Source: April 1955 Outdoor Life.
