Description
Full color 9 3/4″ x 13 1/2″ ad that says “Something about that man…” and then announces the “New Ice Blue After Shave”. There is a photograph done in blue-tint that shows a very affectionate couple dressed up and standing outside near the water. The ad has three points of interest to talk about. First there is the “New Aroma” and the ad says that “A unique scent-prolonger, M-10, makes the ice blue aroma of new Aqua Velva really last. 1500 men tested leading after shaves. New Aqua Velva won hands down. And their girls loved it”. The second one is “New action” and the ad says that “A new skin conditioner, Humectin, in Ice Blue Aqua Velva “gives your skin a drink”. It restores skin moisture removed by today’s closer shaving razors and skin-parching push-button shaves”. The third one is the “New feel” which says that “Ice Blue Aqua Velva refreshes in a new way. It cools without bite – tingles without sting. 60 cents and $1 at drug and food stores”.
Source: April 8, 1957 Life magazine.
