Description
Black and white 10″ x 13 1/2″ ad for their After Shave drawn by Norman Rockwell. Pictured in the ad is a smiling man holding up a well-used bottle of this product and the headline calls it “A luxury that actually does you good”. The text talks about skin infections due to shaving and claims that Aqua Velva contains two special ingredients that “automatically help take care of any break in the surface of the skin” and claims that “that tingling sensation you feel when you apply it is proof of Aqua Velva’s action”. It urges wives to buy him the Luxury Lotion that he would buy himself.
Source: June 1, 1953 Life magazine.
