Description
Black and white 9 1/2″ x 13 1/2″ ad that detailed another attempt to Fill Each Airplane, a goal that continues even today. The ad has a picture of a couple standing together, the man with a single carry-on bag and his golf clubs and his wife also with a single carry-on bag and holding a bird cage and a bird not sure what is going on. The headline is “Announcing American’s ‘Wife Vacation Plan'” and explains that you can Take your wife first class for half-fare”. The text mentions that children get to fly half-price too, with all of the delicious food, but only if the man-of-the-house comes along, or something resembling him.
Source: April 26, 1963 Life magazine.
