Description
Black and white 10″ x 14″ ad that asks the question “What makes a man an Alpine smoker?”. When one looks at the photo you would be very interested in what this man would be like: the man is wearing a tux and is lighting his Alpine with an expensive lighter and he seems to be unperturbed by anything else going on. The woman, who is with this man, is very involved in what the man is doing. The next headline answers the question: “Flavor – that’s what”. When you asks more we are told “Real tobacco flavor – that’s what makes smokers take to Alpine. Hearty flavor from a blend of rich, aged tobaccos brightened with menthol freshness”. We are shown a view of a pack of opened Alpine cigarettes in the lower right side of the ad.
Source: October 13, 1961 Life magazine.
