Description
Black and white 5″ x 10 1/2″ ad that was for the Aires 35 Camera. This ad has a picture of this camera at the top of the ad with the words “Establishing New Heights of Precision And Value” under it. It then says that “Once in a great while a new camera appears on the market which is so outstanding it dwarfs all competition. It handles like a thoroughbred, produces results to satisfy the connoisseurs, is as easy to use as the “old reliable” box camera. The Aires 35, with 1/500 sec. MFX shutter, is just such an instrument. It whispers precision…you feel the silky sm-o-o-o-thness as you use it. A sharp crispness is apparent in the unbelievably brilliant “trimming” type single-window finder, and in the slightning fast f:1.9 6-element lens. And, the new Aires 35-IIIC also has BUILT-IN SELF TIMER and AUTOMATIC PARALLAX COMPENSATION. All this and other fine features make Aires the 35mm Standard For The Comparison. See it soon at your camera dealer”. It has a price of $110.00 for the Aires 35 camera but it shows an Aires 35-IIIL camera for $99.50, an Aires Exposure Meter for $12.95 and an Aires Telephoto Lens for $59.95.
Source: July 1958 Holiday.
