Description
Three color 9 3/4″ x 13 1/2″ ad for AC Triple-Trapper Oil Filter. This ad has a picture of a disheveled looking young man wearing a black suit with a black top hat with soot over his hands and his face and the headline claims that “Soot Gets In Engines, Too!”. It also says that “Protection Starts With Your Oil Filter…It Stops When You Forget To Change!”. We are then told that “Soot is a product of combustion. It forms in chimneys – it also forms inside your automobile engine. It gets in your lubricating oil, threatens polished precision parts. Your oil filter traps this soot, as well as dirt, water, bits of metal and other contaminants. But like all other traps, your filter can fill up, stop working. For continuous protection, change your filter when you change your oil. Get a new AC Triple-Trapper Oil Filter. the finest engine protection money can buy”. There is a schematic of this oil filter shown to the right.
Source: February 8, 1960 Life magazine.
