Description
Full color 9 1/2″ x 13 1/2″ ad for A & P Three Brands of Coffee. The ad headline, right under a picture of an old-time Coffee Mill, says “How Times Haven’t Changed!”. It then tells us that “Not very long ago every kitchen had a coffee mill similiar to the museum piece above. Why? Because fresh grinding produced a better cup of coffee. Today at your neighborhood A & P we freshly grind your coffee – but far better – thank’s to A & P’s high speed precision grinders. Our choice coffees are sold in the bean, because that’s where nature seals all the full, rich flavor. Only at the moment of purchase is nature’s seal broken and then only by correct grinding. You can actually see the fragrant, carefully roasted coffee beans ground right before your eyes – to the exact firmness for your coffee pot. In this way you always get fresher, fuller flavor than is possible with coffee that is pre-ground at some far-away factory”. The text continues with more information. Under this there are three pictures, the first one shows the man grinding the coffee, the second one shows a couple sitting down to dinner and claims that “Every 7th family in America buys A & P coffee” and the third one is an overhead picture showing the three different blends of coffee that A & P sells.
Source: March 11, 1940 Life magazine.
