Description
Three color 5″ x 13 1/2″ ad for the A.C. Fuel Pump. This is another ad that compares something new with something old, this ad is comparing the “Early American Steam Fire Pump” with the “A.C. Fuel Pumps”. At the top of the ad we see two drawings of older Fire Trucks and the text next to them say that “While the earliest American steam fire pumps (middle 1800s) were extremely cumbersome and heavy, they heralded a new fire fighting era. Widespread use was assured by their ability to maintain a steady stream of water long after firemen became exhausted operating older hand-pumped engines”. Below this, the ad introduces “A.C. Fuel Pumps…America’s First and Finest”. And, for these it claims that “Just as steam brought new efficiency and stamina to fire pumping, A.C. Fuel Pumps brought new efficiency and dependability to automotive fuel systems. Never, before the developlment of A.C. Fuel Pumps in 1927, was the car owner assured of a satisfactory fuel supply for his engine. Today owners of more than 40,000,000 cars, trucks and buses rely on A.C. Fuel Pumps. A.C.’s are America’s favorite replacement pumps, too. Many motorists find it desirable to protect performance efficiency by replacing mileage-weary fuel pumps with new A.C.’s. This widely accepted practice prevents the possibility of annoying and expensive fuel pump failures on the road”.
Source: June 1, 1953 Life magazine.
