Description
Three color 5″ x 13 1/4″ ad for A.C. Fuel Pumps. This is a unique ad, comparing the pumps used for bringing water to the surface with Fuel Pumps used to keep cars running. In the top of the ad it says that “This Pump maked arid acres fertile” and it shows farmers working diligently around a pump that is bringing water up to the surface. The text says that “Reaching down half a mile to the water table, pumps like this pour 1800 gallons of water per minute on land that was formerly desert and thought to be impracticable to irrigate. Result: Bumper crops of cotton, wheat and other farm products in California’s San Joaquin Valley”. Below this, there is a drawing of a fuel pump and the caption here says that “This Pump Keeps 40,000,000 Cars Rolling”. This is labeled A.C. Fuel Pumps and the text here claims that “Although only a small fraction of the size and cost of the huge irrigation pump, pictured above, the fuel pump on your car is every bit as important in its operation. In fact, car owners who have been stalled by a worn-out fuel pump – many miles from a service station – can tell you how essential it really is. If your pump has seen many years of service – prevent trouble before it happens – replace it with a new A.C.. More than 100,000,000 have been built – over 40,000,000 are in daily use”.
Source: October 20, 1952 Life magazine.
