Description
Black and white 9 1/2″ x 13 1/2″ ad for their Deodorant Pads. There is a picture of a happy young lady lifting her right arm to treat her armpit with a pad held in her left hand. The captions claim that each pad “Contains twice as much active anti-perspirant…yet milder”, is “8 times more effective in killing odor-forming bacteria” and they offer a “Double your money back Guarantee”. The largest headline tells us that this “New miracle pad deodorant Wipes Away Odor-Forming Bacteria – does not leave them under your arms”. As further evidence they offer “Laboratory Proof” which is photos of microscopic germs in minute quantities. It also says “For quicker Fresh-Ups,. Quicker Clean Ups, Use Quickies Facial Cleansing Pads“ or I guess you could take a shower.
Source: May 22, 1950 Life magazine.
