Description
Full color 7 3/4″ x 10 3/4″ ad for Lux Laundry Detergent. The headline calls attention to “New! Lux with Color Freshener“ and has Evelyn claiming that “This new Lux is better than ever…I insist on it!”. She is wearing a floor-length pink dress and the caption mentions her new movie Smugglers’ Island. The text talks about how Lux will keep your colors brighter yet it will not harm your Lingerie or Stockings.
Source: April 1951 Good Housekeeping.
