Description
Black and white 9 1/2″ x 12″ ad for Lux Toilet Soap. The actress is sitting and brushing her hair with her right hand while wearing what looks like a white mink over a light-colored dress that splits up her leg. The headline has her saying that “It’s easy to make daintiness SURE – Just use Lux Soap for a luxurious daily beauty bath.” The text emphasizes Daintiness and suggests that you, like Marlene Dietrich use your complexion soap as your bath soap. The ad shows a bar of unused Lux Soap and reminds us that “9 out of 10 Screen Stars use Lux Toilet Soap.
Source: October 1942 Woman’s Home Companion.
