Description
Full color 10″ x 13 1/2″ ad for many of the Argus Products to be considered as Christmas Gifts in 1956. Starting from the top left they show the Argus C3 35mm camera with a good description of its capabilities and a price of $69.50. Next they show the Argus 75 which they call the “world’s easiest camera to use” at a price of $15.95. Next is the Argus C4 which is another 35mm camera for $99.50 followed by the Argus 200 watt projector for $49.50. It shows too the Argus 75 Gift Package which has just about everything your budding photographer will need to get started and the Argus 40 Gift Kit for the slightly more advanced photographer followed by the New Argus C3 Telephoto Lens for $69.50.
Source: December 1, 1952 Life magazine.
