Description
Three color 9″ x 12 1/2″ ad for their Priming Paint that is made from tiny flakes of Aluminum and will guarantee you a More Lasting Paint Job. Their theory is that the aluminum in the primer will protect the wood of your house, keeping it from checking and rotting, as well as allowing the important oils in the top coat that is brushed over this Aluminum Primer to stay on top where they will do the most good making the paint last. This Priming is claimed to stick to your wood better and “it adds little, if anything, to the cost of the job but adds years to life of your paint”. The instructions given “For Best Results” seem to indicate that the aluminum flakes are purchased separately and mixed into the primer of your choice. It mentions that the Alcoa Albron pigment was available in either paste or powder.
Source: November 1938 Better Homes & Gardens.
