Description
Black and white 9 1/2″ x 13″ ad that deals with the problem that competitors think about Mercury’s, they say that it’s “Fast…will last!”. The ad picture shows a head-on shot of a race boat with two people in the boat and it has two Mercury engines. This boat is racing because there seems to be quite a wake behind it. The first line of the ad says that “We’d like to have a nickel for every time our competitors tell a motor prospect that “a Merc’s great for racing but it won’t hold up”. The rest of the ad talks about how, historically, Mercury’s have held up and will hold up.
Source: April 24, 1962 Look magazine.
