Description
Full color 9 1/2″ x 14″ ad for their new Imperial Automatic Washing Machine. There is a picture of a pink machine, also available in yellow or green, with the lid lifted and a female hand making an adjustment to the dial and the headline says it has the “Only Built-in Lint Filter plus 2-speed washing plus money-saving Suds-Miser!”. There is a smaller picture of three ladies in the three monkey pose but each of these have their hands next to their eyes with the caption saying “See no lint…See no damage…See no waste”. The ad has other pictures that show the Built-in Lint Filter being used, talks about the normal speed being 65 agitator strokes a minute, how the Gentle Speed is 42 strokes a minute with slower speeds available and how the Suds-Miser lets you re-use hot, filtered suds safely.
Source: March 18, 1957 & April 22, 1957 Life magazine.
