Description
Black and white 9 1/2″ x 13 1/2″ ad for their LifeGuard Safety Spare. The picture shows a frightened woman pulling her coat tight against the cold and the fear as she stands next to her car with a flat tire on a desolate road in the approaching darkness. The headline says that “When there’s no man around…Goodyear should be” and the text talks about how this tire is designed to have a fully-inflated tire inside of the outer tire, the one that is likely to go flat. It describes the durability of the Double Eagle that comprises the outer tire and says that “chances are the Double Eagle will never let her down”, if it does the “Lifeguard Safety Spare takes over”.
Source: September 18, 1964 Life magazine.
