Description
Full color 7 3/4″ x 11″ ad that presents to you the Firestone Super Sports Wide Oval tire. The ad has two pictures; the top picture shows a couple driving by, slowly, in an off-white sports car convertible while the young lady stares at you as she is slowly hanging out of the car. The second, larger picture shows several car haulers backed up to the dock and being loaded with cars equipped with Firestone Tires. The ad headline says that “Detroit agrees: it’s a Wide Oval World”. The ad then says that “Times have changed since Columbus said the world was round. It’s 1968, and America is fast discovering the world is oval. Wide Oval. The Wide Oval World of Firestone. Perhaps you’ve noticed it, too. On the cars coming out of Detroit. How tires are getting wider, lower. We started it all when we introduced the original Super Sports Wide Oval tire. A totally new kind of tire. Nearly two inches wider than conventional tires. It grips better. Corners easier. Runs cooler. Stops 25% quicker. And it gives your car an all-out look of driving excitement. It’s built with Nylon cord, too. And that gives it a maximum strength and safety at sustained high-speed driving. Sure, others may look like it, but none perform like it. There’s really only one original Wide Oval tire. And Firestone builds it. The Super Sports Wide Oval tire. Anything less is less”.
Source: July 1968 Playboy.
