Description
Black and white 9 3/4″ x 13 1/2″ ad that is tempting you to buy a new set of B.F. Goodrich Silvertown 125 Tires. The ad starts off with the familiar “Smileage!” logo at the top of the ad, then below this it has two photos of tires being tested. The tire on the left is being distorted and the caption says that “Extreme speed hour-after-hour causes “standing waves” in an ordinary tire. This distortion beats them up, often tears them to pieces. That’s why B.F. Goodrich – after testing hundreds of different cord angles, cured fabrics, treads – designed a tubeless, nylon-cord tire for open-road drivers!”. The tire on the right has a banner at the to that says this “New 6-ply Nylon tire Safer At Higher Speeds”. The caption below the picture says that this tire has “No Distortion Even at 110 MPH. Test photo proves new Silvertown 125 rides steady, shrugs off the thudding impact, heat and flexing of high-speed driving. B.F. Goodrich licked distortion by using special high-speed construction and 6 plies of nylon, instead of the usual 4″.
Source: May 1958 Holiday.
