Description
Black and white 5 1/2″ x 13 1/2″ ad that advertises Simoniz Kleener and Car Wax. This ad says that it “Gives Your Car Travel-Proof Beauty” as it has a drawing of a somewhat older man and a young girl as they walk back from a day of fishing towards his car, the man carrying the oars and the young woman holding up the fish. The ad headline says that “Simoniz Protects the Finish for Vacation Driving”. The ad then says to “Prepare now for summer driving by Simonizing your car. Then, drive where and when you will, your car stays perpetually beautiful. Bad roads, forest trails, the hot sun and even salt air can do no damage. The finish is always safe under Simoniz! A secret ingredient, found only in Simonoz, stops weather and dirt from dulling, bleaching and destroying the lacquer or enamel. It preserves the finish and keeps the colors from fading. So, the sooner you Simoniz your car, the better. You can do it easily yourself. Get Simoniz and the wonderful Simoniz Kleener…follow the simple directions…and your car will sparkle like new from now on”.
Source: June 21, 1937 Life magazine.
