Description
Three color 5 1/4″ x 14″ ad for their Oil Filters. The ad has a picture of a lady who has pulled up to the gas pump in what looks to be a 1957 Ford T-Bird convertible and the attendant is leaning on her car door and holding up a Wix Oil Filter as he tries to make a sale. The headline claims that “When Oil becomes a Dirty Word…Wix is the Oil Filter for You!” and the ad shows examples of their Wix-Knot, Wixite and Porosite Cartridges and the text claims that “Wix is on ’57 Fords” and mentions the conversion kit available for Pre-’57 cars so they can use the modern “Spin-On” Filters. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
