Description
Three color 5″ x 13″ ad for their Oil, Air, Fuel and Water Filters. There is a picture of a serviceman in a set of white coveralls holding a Fram Oil Filter in one hand and a grease gun in the other as he stands under a car that is up on a lift. The ad headline suggests that “When you take out the squeaks, Take The Dirt Out of Your Oil”. The text compares how a lubrication job on your car performs the same function as oil does to your engine. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 14, 1953 Saturday Evening Post.
