Description
Three color 9 1/2″ x 13″ ad for their Oil & Motor Cleaner…the Modern Oil Filter. This ad appeared less than a year after the conclusion of World War II and people were still trying to keep their old cars running since the new cars were not being produced yet. The picture shows a soldier holding a canister unit and talking to a mechanic who is offering words of wisdom as another man watches. The headline says “Back from the battle fronts To Save Motors, Breakdowns, Money”. The text claims that these units have been “proved by the Army and Navy on every battle front” so the soldiers coming back were asking for a familiar name.
Source: April 22, 1946 Life magazine.
