Description
Full color 9 1/2″ x 13 1/2″ ad that brings our attention to the fact that Texaco Fire-Chief and Texaco Sky Chief are the only two gasolines that “are 100% Climate-Controlled for your area and for each one of the 25 weather areas in the U.S.A.!”. The text explains about the blending and different refining processes used to compensate for the climate, altitude and season for the 25 areas that the engineers from Texaco divided the country into.
Source: July 27, 1953 Life magazine.
