Description
Full color 10″ x 13 1/2″ ad that describes how the cars during World War II were not as reliable as the cars of today. The drawing shows a man in a Texaco uniform and cap working on a gold car while the portly owner of this car is still there patting his car down. The headline says that “Life begins at 40,000…for cars that get the right care“. The ad says that “Many of us used to consider that at 40,000 a car was past it’s prime. Actually, 40,000 miles in the life of a well-cared-for-car can be just the beginning of an even longer period of service”. They claim that any Texaco dealer can tell you, proper lubrication is the most important care that can be taken of a car. They claim that cars that receive proper lubrication have been known to last to 80,000 miles. I am shocked. They recommend that you put Texaco lubricants into your car. As one of the later saying says, “Havoline’s 40 years of “car-care” make it the motor oil for your car today”.
Source: June 19, 1944 Life magazine.
