Description
Full color 9 1/2″ x 12″ ad shows a man sitting in his car as it is being given “First_Class Service” by a Phillips 66 attendant. The ad text describes the Phillips 66 Mystery Motorist who goes from station to station giving out $50 certificates to stations that provide him with the service that he expects. The text gives more details about this early program to get an idea what kind of service was being provided at their company stations.
Source: September 10, 1965 Life magazine.