Description
Full color 9 1/4″ x 13″ ad that tells you how to “Put a Tiger in Your Tank” by using Esso Gas from the Humble Oil & Refining Company. In this ad a car with two older ladies is leaving an Esso gas station and the one lady has noticed the Tiger’s tail protruding into the car through the window. The other lady, the driver, has mentioned, “No, Emma…it’s in the gasoline”. The headline tells us that the “New Power-Formula Esso Extra Gasoline Boosts Power Three Ways” and then it tells us what those three ways are. “1) Cleaning Power! Dirt can clog even a new carburetor in a few months of normal operation – causing hard starting and rough idling. Your very first tankful of New Esso Extra will start to clear away these deposits – in new engines or old – to improve power and mileage. 2) Firing Power! Spark plug and cylinder deposits can cause misfiring, pre-ignition and hot spots. New Esso Extra neutralizes these harmful deposits – to help your engine fire smoothly, to help preserve the power of new cars and restore lost power to many older cars. 3) Octane Power! New Esso Extra has the high octane that most cars now need for full smooth performance without knocking. You’ll get all these extras with New Power formula Esso Extra gasoline – it puts a tiger in your tank. Happy Motoring!“.
Source: August 14, 1964 Life magazine.
