Description
Studebaker – Black and white 9″ x 13 1/2″ ad that is for the 1937 Studebaker. The ad starts off with the headline that “Where there’s HOPE there’s life, say Artist Andrew Loomis and Maestro Richard Himber”. The ad is tying in with the movie Red, Hot And Blue and the text goes, “New York, Chicago – all America – are talking about Bob Hope, sensational comedy and singing star of the musical hit, Red, Hot And Blue. And offstage, Bob Hope is talking about little else but his exciting new Studebaker, a fitting spotlight car for this youthful spotlight star. “It’s de-lovely,” Bob Hope describes his Studebaker to interviewers. “It’s got the sophistication and rhythm of a Cole Porter number, the economy of a Frenchman spending his own dough!” See and drive the new Studebaker first, before you put a dollar into any 1937 car…the amazingly low-priced Dictator that outshines all 9 other sixes…the magnificent new State President Eight, inexpensive but worthy rival of the proudest, costliest cars. Either is easy to buy on a time payment basis that challenges the lowest, thanks to Studebaker’s C. I. T. budget plan“. The ad contains pictures of Bob Hope, Ethel Merman and Jimmy Durante as well as some of the producers of the movie. I find the statement at the lower right side of the ad somewhat humorous, it says “Studebaker Not Lowest Priced…But Almost”.
Source: May 17, 1937 Life magazine.
