Description
Full color 9 1/2″ x 13″ ad for their dog food with a picture of a Saint Bernard ready to rescue. This loyal dog is pictured burdened with a Swiss hat on his head and a can of Friskies Dog Food hanging from his collar with the headline “Friskies to the rescue!”. The text talks about it having “Mountains and mountains of meaty-rich flavor” and “An avalanche of vitamins, minerals and energy foods”. The ad has a small picture of the Friskies Meal and the Friskies Cubes.
Source: February 3, 1961 Life magazine.
