Description
Black and white 7 3/4″ x 11″ ad for their Gas refrigerator, the Electolux. The ad headline, which explains nothing, says that “Millions save because it Freezes in SIlence” and brags that it “has no moving parts”. In an attempt to explain the theory behind this unit the ad says that “A tiny gas flame circulates the refrigerant, which produces cubes of ice and constant cold.”. The ad explains that the gas company “backs and services every one it installs” and that models are on display at the gas company or dealer showroom. The ad contains several photos of people or locations that use these units because of their dependable nature.
Source: April 1937 Good Housekeeping.
