Description
Black and white 4 1/2″ x 12 1/2″ ad for their Freezers. The ad has a picture of a wife standing next to her Philco Chest Freezer with the lid open either taking out or putting items in as the headline boasts that “Every cook deserves a freezer…Good cooks deserve a Philco“. The text talks about the importance of having frozen foods available to make meals, for from 2 to 12 people, in minutes. It mentions the “Key Largo” Color, the automatic light and the Counter-balanced lid while quoting a price of $399.95 for a 12.5 cu. ft. size unit or $325 for the 8.1 cu. ft. size unit. It also brings attention to the fact that these units were designed to have “70% of storage space above knee level”.
Source: June 1952 House Beautiful.
