Description
1970 Renault 10 – Black and white 9 1/2″ x 13″ ad that belittles the fuel economy claims of the other car makers. There is a picture of this car under the headline claiming that “25 mpg is lousy mileage.” The text talks about the people at Renault being Angry at the claims being made that are nothing to be proud about. They claim that “yesterday, we heard a car maker bragging about 22 miles per gallon” and they want you to compare those claims to the “35 miles to each and every gallon of gas” that a Renault 10 will give you. They would like to get better gas mileage but their “engineers tell us that it is not possible. Not without sacrificing our comfort or reliability or handling or speed.” They mention a price of $1.725 for this pleasant little car and have a bar graph that compares four cars that brag about their gas mileage.
Source: February 20, 1970 Life magazine.
