Description
1967 Renault 10 – Black and white 10″ x 14″ ad with the headline so many thought at the time, “I won’t buy a Renault no matter how good it is”. The text tries to impress us with the situation of shoddy Renault dealerships and how much they have improved over the last few years. It continues with the price of the Renault 10, $1647, “has to be a noisy, hard-riding little machine”. They feel that many people will not even try a foreign car but, as they say, “And that’s a shame”.
Source: January 27, 1967 Life magazine.
