Description
1963 Renault – Black and white 10″ x 14″ ad that, in a sea of black, we have the words “now we got automatic transmission”. At the bottom of the page are two photographs, the bigger one is of the Renault being driven on a highway and the other picture is of the new shift apparatus. The ad text starts off by saying “Push a button and get up to 40 miles a gallon. (You’re not seeing things. It did say up to 40 with automatic.)”. They ask you to see how their new shiftless car performed on a 20,000 mile test. Then they ask you if you will be able to rub your eye with one hand while you are writing a check with the other.
Source: July 2, 1963 Look magazine.
