Description
Black and white 9 1/2″ x 13 1/2″ ad for their Complete Refrigerators. The ad has a picture of a housewife peacefully sleeping in her bed and smiling as she dreams of herself walking up to a refrigerator with the door open and saying “Look! A Refrigerator with Every Convenience Feature!”. Her friend, admiring the same unit, responds “Why, it’s the most Complete Refrigerator I have ever seen”. The headline claims that “Dreams of Thousands come True!” because “Leonard now offers Complete Refrigerator with 2 to 4 times as many convenience features”. The ad contains pictures with captions that illustrate the Len-A-Dor, a Service Tray, having 12 Freezing Speeds, a Folding Shelf, an Automatic Light and a Convenience Basket. The ad calls their claims “Easy to Prove” and urges you to go to your Leonard Showroom and see for yourself.
Source: February 23, 1935 Saturday Evening Post.
