Description
1964 Fiat – Black and white 9 3/4″ x 13″ ad that shows a Fiat Convertible in the background but, in the front of the photo, it has a lady in a polka-dot bikini suggestively looking at the car. The ad headline, and I have no idea which they are talking about, says “The second best shape in Italy”. The ad text continues by saying “at the hottest little price in the USA. You’ve seen the first, in films. Now see the Fiat, in person. Fiat is the hot one. The Italians did it the way they do most things. With style. With flair. With flourish. And there’s no Germanic thrill showing. This Fiat sport comes with all the extras a not a penny extra. Bucket seats, power brakes, leatherette upholstery, heater, defroster, tachometer, dual electric wipers, safety belt anchors, bumper guards, self-cancelling turn signals, help-lights and tool kit. And speaking of figures, you can’t even come close to a shape like this at a price so trim and appealing. At $2639, it’s the lowest-priced sports car in its class. Every family should have at least one Fiat“.
Source: September 4, 1964 Life magazine.
