Description
Jetta – Full color 7 1/2″ x 10 1/2″ ad that assures us that Not all of today’s best investments are found on Wall Street. The ad has a picture of an early-morning scene on a mythical Main Street. The white-framed house in the middle of the picture has its porch light on which gives the paperboy flying by on his bicycle with a folded newspaper in hand and his arm cocked, something to aim for in the darkness. At the forefront of the entire picture, parked proudly at the curb, is a silver 1987 VW Jetta. The text claims that they found another Jetta parked two doors down which is to be expected if, as the ad claims, Jetta “sales have surpassed such blue chip commodities as Mercedes and BMW.” The text gives a few specific examples of how a Jetta compares favorably to a BMW 325e or a Mercedes 190e at a cost of less than half. They conclude that a Jetta is “a car that’s more exciting than a 50-point leap in the Dow.”
Source: January 26, 1987 Sports Illustrated.
