Description
VW Bus – Black and white 10″ x 13″ ad that illustrated how they try to make changes and improvements as the public wishes. The picture in the ad is of the rear end of a 1972 VW Bus with the engine cover lifted and the headline paraphrasing a saying of the times, “More power to the people”. The text begins by saying that the people asked them to “Make it go faster” and they gave them what they wanted. The claim is made that this engine is “32% more powerful” and that it will “travel 10 miles per hour faster than ever before”. To allay the fears of what sacrifices had to be made the text assures us that it still uses “absolutely no antifreeze, very little oil and a pittance of petrol” while having the same “176 cubic feet of carrying space” that has been offered for 18 years.
Source: August 18, 1972 Life magazine.
