Description
VW Bus – Full color two-page 18″ x 13″ ad that compares the VW Bus to the Standard Station Wagon. The page on the left has a picture of a VW Bus backed up to a white one-car garage and the headline asks “Can it really carry as much as we say?”. The right hand page shows a typical American Station Wagon backed up to another one car garage and the headline there answers “Ask the man who borrows one”. The text claims that the typical Station Wagon has “twice the style” while having “only about half the carrying space”. It mentions that with the “unusually high roof” and the “unusually wide 4′ door in its side” it becomes easier to put oversize objects into the VW Bus. It then tosses out a few specifics like having 21 windows in the Deluxe Model, seating 9 comfortably, getting 23 miles to the gallon, having tires last for about 35,000 miles and parking in 4′ less space than most conventional wagons. It ends by reasoning that if you don’t decide to buy one, “talk your neighbor into buying one”. These are two scanned views of a two-page ad. The actual bottom and outside of the pages are not visible in the scanned view so that the center, where the pages meet, can be completely seen.
Source: September 6, 1966 Look magazine & October 7, 1966 Life magazine.
